基于生命周期的景区发展战略探讨

XCLW49023  基于生命周期的景区发展战略探讨  (字数：10982)

摘  要

旅游业作为第三产业之一，随着我国经济的快速发展，旅游业也迅速发展成一个紧密的产业链。伴随着人们生活水平的不断提高，人们对衣食住行等生活方式有了更多的需求，旅游业的兴起便是生活需求提升的重要表现之一。伴随着旅游业的兴起，接踵而至的问题也是人们在面对旅游地而思考的。一个地区的旅游开发不可能永远处于一个水平，它的兴衰决定着当地的旅游经济，随着时间的不断变化，如何有效的实现旅游地的长盛成为了许多人探讨的话题。旅游地生命周期理论就是这样诞生的，它应用于城市旅游目的研究，旅游经济的发展确实能够带动当地经济的发展，但旅游地本身是受生命周期的局限的，这与多种相关因素有关。

论文第一部分分析旅游地生命周期理论问题的基础上；紧接第二部分客观的对横店影视城生命周期阶段进行界定，并且分析横店影视城每个生命周期阶段；第三部分在分析影视城现存问题的基础上，得出影响横店旅游景区生命周期的因素；从而探究出延长横店旅游景区生命周期的策略；最后总结。

关键词：旅游地生命周期；阶段分析；调控对策

Abstract

As one of the tertiary industries, tourism has developed into a close industrial chain with the rapid development of China's economy. With the continuous improvement of people's living standards, people have more demand for lifestyle such as food, clothing, housing and transportation. The rise of tourism is one of the important manifestations of the improvement of life demand. With the rise of tourism, the following problems are also people's thinking in the face of tourism destination. The development of a region's tourism can not always be at a level, its rise and fall determines the local tourism economy, with the continuous change of time, how to effectively achieve the prosperity of the tourist destination has become a topic discussed by many people. This is how the theory of tourist destination life cycle came into being. It is applied to the study of urban tourist destination. The development of tourist economy can indeed promote the development of local economy, but the tourist destination itself is limited by the life cycle, which is related to a variety of related factors.

The first part of the thesis is based on the analysis of the theory of tourism destination life cycle; the second part defines the life cycle stage of Hengdian film and television city objectively, and analyzes each life cycle stage of Hengdian film and television city; the third part, based on the analysis of the existing problems of the film and Television City, obtains the factors that affect the life cycle of Hengdian tourist attractions; thus explores the extension of Hengdian tourism The strategy of scenic life cycle; the last summary.

Key words: life cycle of tourist destination; stage analysis; Control Countermeasures

目  录

前  言 1

（一）研究背景 1

（二）研究意义 1

一、旅游地生命周期理论的内涵 2

（一）“旅游地”的概念 2

（二）理论的提出 2

（三）理论的形成——Butler理论 2

（四）旅游地演进的影响因素 3

二、横店影视城旅游地生命周期判断 4

（一）横店影视城概况 4

（二）横店影视城生命周期阶段判断与划分 4

1判断的方法 4

2、横店影视城生命周期阶段划分及特征 5

三、横店影视城生命周期现阶段分析 7

（一）横店影视城现存问题 7

1、发展缓慢，产品单一 7

2、观赏静态，参与性不强 7

3、国际化因素不够强 7

4、拍摄地被破坏，环境问题突出 7

（二）影响横店影视城现阶段生命周期因素 7

1、吸引力因素 7

2、旅游产品的开发能力 8

3、环境因素 8

4、效应因素 8

四、延长横店影视城生命周期调控对策 10

（一）创新旅游产品，提高游客重游率 10

（二）强化旅游服务，增加游客参与性 10

（三）结合本地特色，提升文化内涵 10

（四）合理规划保护，完善旅游环境 10

（五）结合相关产业，打造全方位产业链 11

（六）把握宣传时机，加强营销推广 11

结  论 12

参考文献 13