Through the research on the "family culture" of the property insurance of Yanshan PICC, this paper analyzes the influence and effect of the "family culture" of the entrepreneur culture on the enterprise, and puts forward how to inherit the excellent cultural tradition, overcome the cultural barriers to development, and establish the excellent enterprise culture "family culture" the construction of the entrepreneur culture is in the same line with the development of the enterprise, The construction of entrepreneur culture with electric power characteristics not only has the general function of entrepreneur culture, but also has distinct ideological, mass, epochal, compatibility and functionality, and directly promotes the improvement of enterprise management level and business performance. The enterprise is a "home". Gradually improving and forming a "home" culture with the connotation of "development and desire, work and responsibility, management and benefit sharing" will be the direction and driving force of efforts. This paper takes an example of Yanshan PICC Property Insurance Company, analyzes its construction of family culture, summarizes the positive effect of family culture on the development of Yanshan PICC Property Insurance Company; secondly, it comprehensively considers the problems encountered in the process of developing and building family culture in China's enterprises, and puts forward corresponding improvement measures for specific problems. Finally, it summarizes the whole paper, hoping to provide a reference for Chinese enterprises The construction of family culture provides certain reference significance