教育培训行业电子商务问题与对策分析——以沪江网为例

摘  要

随着近年来“互联网+”的热潮，一些传统行业在互联网的影响下发展得非常迅速，这给我国教育培训行业带来了很大的发展契机，教育培训行业逐渐不只满足于线下,开始使用电子商务技术,实现“互联网+教育”。本文对我国教育培训行业应用电子商务进行探讨,详细阐述了我国具有代表性的教育培训平台——沪江网应用电子商务的发展现状,重点论述沪江网培训运用电子商务过程中存在的问题,总体来说,具体存在以下几个问题：课程质量良莠不齐、产品结构不够合理、营销推广线上线下融合不深入、线上线下教学融合不足。最后是针对这一系列问题提出相应的发展对策，旨在促进我国教育培训行业在应用电子商务中健康稳步的发展。

关键词：教育培训；电子商务；问题与发展对策

Abstract

With the upsurge of “Internet+” in recent years, some traditional industries have developed very rapidly under the influence of the Internet.This has brought great opportunities for the development of China's education and training industry.. It has gradually become more than satisfied with the offline and started to use e-commerce technology to achieve "Internet + education". This paper discusses the application of e-commerce in China's education industry and its current situation of the development of the e-commerce application of the representative education and training platform in China, namely, Hujiang, focusing on the problems in the process of training and using e-commerce. In general, the following problems exist: the quality of the course is uneven, the product structure is not reasonable, the integration of online and offline marketing is not deep, and the integration of online and offline teaching is insufficient. Finally, this paper puts forward the corresponding countermeasures to these problems, which promotes the healthy and stable development of China's education industry.

Key words:Education and Training; E-Commerce; Problems and Development Strategies 

目  录

摘要 II

Abstract III

导论 1

1、问题的提出 1

2、本论文相关研究动态 1

3、论文主要研究内容和组织结构 1

一、教育培训行业电子商务概述 2

1、互联网对教育培训行业的影响 2

2、互联网教育培训行业状况 2

二、沪江网教育培训应用电子商务存在的问题分析 3

1、课程质量良莠不齐 3

2、产品结构不够合理 4

3、营销融合度不深入 4

4、线上用户体验问题 4

三、教育培训行业应用电子商务存在问题的发展对策 5

1、提高平台课程质量 5

2、积极完善产品结构 6

3、线上线下营销融 6

4、重视提高用户体验 7

结论 7

参考文献 9