With the rapid development of economy in our country, under the circumstances of the enterprise competition, any economic activity is likely to bring the crisis, once stuck in a dilemma, the enterprise handle slightly improper, is likely to bring great trouble to oneself, make oneself into a passive position, the light will damage the company image, or make the company faces the risk of failure. Therefore, in the increasingly complicated market environment, the public relations management of enterprises is gradually becoming a major problem that cannot be ignored. This paper is based on this situation, using the existing relevant theories for reference, taking ningbo daily chemical company as the main object for in-depth research.
First of all, by understanding the current situation of public relations management of ningbo daily chemical enterprises and combining with its environment, the problems existing in the public relations management of this enterprise are analyzed and studied. Secondly, it summarizes the causes of the problems of public relations management in ningbo daily chemical enterprises. Point out the corresponding countermeasures again, promote the improvement of its management system, procedures and overall strategy.
Key words: ningbo daily chemical enterprise; Public relations management; Problem study; countermeasures