Only having excellent employees can make the enterprise have the space of continuity and progress, and how to attract talents and fully mobilize them to actively play their benefits, this problem must be considered by the enterprise. Generally speaking, many enterprises do not have a systematic human resource management system, and the management is more arbitrary. Due to the lack of long-term human resource planning, many salespeople only regard the sales career as a transit station of their career. Company a is an automation machinery and equipment production and sales enterprise, with a set of business excellent sales team. However, the incentive plan of one-sided development can not meet the development requirements of company A. Therefore, to establish a new incentive mechanism, tap the potential of sales personnel, and make the company's sales competitiveness improve again is the focus and difficulty of this paper.
In this paper, the requirements of the salesperson are regarded as the basis of reasoning, and then combined with some theoretical exploration of motivation, the requirements of the salesperson are investigated and studied in depth to find some problems.