As the second world assembly on the Internet in our country, the success of Wuzhen, marked the our country is strode into the Internet era, the development of e-commerce boom has swept by, the country's economic development of a new opportunity, is also our people to create wealth of new opportunities.Therefore, enterprises and individuals should focus on the network, on the analysis of consumer psychology and behavior, your argument.
This article first from the literature review of network consumption, only standing on the shoulders of giants, to look higher and further, to understand the Internet influence on consumer behavior is more and more big, the development of electronic commerce in our country has entered the golden age, and constantly bursting with new energy.Next from the present situation of China's network consumption and the environment under the background, the author analyzes the reasons of network consumption in China has developed rapidly and network consumers choose online shopping, the basis of statistical data and analyzed under the premise of Internet survey, consumer psychology and behavior and consumer itself in China were analyzed, and compared with the traditional consumption and consumption found network net popular factor, finally, using a questionnaire method to fully understand the age of network consumers, income, education, gender, business unit and the influence of factors on the network consumption.
Finally, on the network based on the analysis of consumer psychology and behavior of network marketers suggested that companies and individuals in the network marketers identify true only in its Internet network buyers, and carries on the analysis and research to them, to formulate correct marketing strategy, can in an impregnable position in the increasingly complex network competition.
Keyword: Network consumption Network consumers' psychology and behavior The network marketing strategy