n today's new era, hy construction company must rapidly improve its own strength and strive to build its own unique corporate culture, so as to maintain a rapid growth trend in today's fierce competition. The formation of competitive corporate culture is the key to the growth and development of the company. Taking the corporate culture of hy construction as an example, this paper investigates the corporate culture construction questionnaire of hy construction, and analyzes the data collected. It can be concluded that hy construction company always has problems on its own culture construction. In the process of establishing corporate culture, the problem lies in: in the construction of corporate spirit, the corporate culture spirit of hy construction company has not been popularized among employees, and many employees have no clear understanding of the concept of corporate culture, leading to hy construction company. Corporate culture lacks core value; in the construction of sports culture, there are many publicity methods, which need to establish corporate image, and system culture is system culture. The lack of understanding of corporate culture construction leads to hy construction company's lack of understanding of how to build corporate culture. It makes the company tend to be a single activity in corporate culture construction activities, which leads to low employee participation. In view of these shortcomings and problems, we should study countermeasures, for example, through targeted training of employees to speed up the pace of corporate culture construction, and create a good atmosphere of communication and interaction within the company. This article focuses on the key construction features of hy construction company by establishing a strong soft cultural atmosphere of the company, and through various measures of the company's culture to increase the centripetal force to attract everyone, improve the centripetal force of employees to the company, and improve the employees' trust in the company. The improvement of the company's competitiveness makes the company play a strong role in promoting the improvement of all aspects, quality and efficiency, and makes the research and construction of all aspects of corporate culture in China. At the same time, it also provides a reference for the development of other different enterprises.
Key words: corporate culture; cultural construction; Application Search