Abstract:The management of logistics costs is an important part of the management of e-commerce enterprises. If enterprises want to be in a favorable position in the market competition, some measures must be taken to reduce the cost of logistics. This article not only analyzes the problem of logistics cost management of e-commerce enterprises, but also makes a case study of JD mall as a typical case. First, it analyzes the current situation of the logistics cost management of JD mall and some related problems. Through the analysis of the current situation of JD logistics mode, inventory cost management model, transportation cost management model, distribution cost management model and reverse cost management mode, the shortcomings of each link are obtained. Finally, according to the analysis of these problems, some suggestions for improvement are put forward, from five aspects, such as selecting logistics mode, managing distribution cost, managing inventory cost, strengthening control of reverse logistics cost, paying attention to personnel and R & D, so as to make enterprises better manage logistics cost. It will occupy a favorable position in the market competition and have better prospects for development.