Research on Accounts Receivable Management of Suning Appliance
Accounts receivable refers to the money that is not collected time due to credit sale and occupies a decisive position in the current assets of enterprises. With the continuous change of China’s market environment, in order to develop new markets and improve market share, enterprises begin to use credit sales to sell goods. Credit sale has become one of the basic characteristics of contemporary economy. However, with the continuous development of commercial credit, the problem of accounts receivable arising from credit sales becomes increasingly serious, which leads to the increase of bad debt risk,the occupation of enterprise funds, and even affects the daily operation of enterprises. Therefore, accounts receivable management is becoming more and more important and gradually becomes the core link and potential competitiveness in the process of enterprise operation.
This paper takes suning electric appliance as the research object and starts with the causes and effects of receivables. In suning appliance accounts receivable sick, asset quality, the analysis of the credit policy, and so on and so forth, found that the company exists imperfect internal control does not reach the designated position, customer credit management present situation and existing problems, such as bad debt losses likely, strengthening the daily management of receivables, perfect credit management system, clear responsibility and Suggestions of improving the quality of employees, for the enterprise’s sustainable development provide some practical and feasible way to render contribution.