E-marketing is a multi-directional, interactive and point-to-point marketing mode. Enterprises can use e-marketing
By transferring product information to consumers, consumers can also feed back information to enterprises in time, further reducing the delivery
Easy cost promotes real-time marketing. Network marketing is a typical "target marketing method" and its marketing process
With specificity, it realizes the seamless docking between enterprises and consumers on the network platform. The low cost, convenience, cross time and cross space of Internet make enterprise marketing have a broader platform and promote the reform of traditional marketing methods. Taking electronic products as an example, this paper studies the buyer's behavior in E-marketing, and puts forward the marketing strategy of buyer's behavior in E-marketing.
Keywords: Internet marketing; buyer behavior; electronic products; consumption