Brand is the target consumers and public for a specific physiological, physical, comprehensive unfashionably positive feelings and eva luation of results. Brand has increasingly become the guide consumers to purchase the key factors. Enterprise with the brand for focus, surrounded it to determine how through the unique style will transfer to the customer value, and therefore the profit, thus consolidate its market position. Along with the global economy integration, the 21st century's intense market competition. In order to change their competitive strength, many enterprises attempts through the industrial restructuring and enterprise merger to expand enterprise scale, improve the size of the enterprise economic benefits. This paper first analyzes the enterprise merger agent and after the merger of enterprises brand for importance; Secondly influence after the merger brand development factors, and brand strategy are analyzed, and puts forward the author's own countermeasure and the suggestion, Final examples of its description.
