THE PROBLEM AND COUNTERMEASURES ABOUT COMMERCIAL ON TV SHOPPING PROGRAMS IN OUR COUNTRY
Abstract: The TV shopping is a form of emerging industries, financial advertising communication and the characteristics of retail in one, with TV, through the artistic means, vivid detail publicity, merchandising, viewers can shopping on TV, bank transfer, electronic payment, depend on the TV screen and this stisation is becaming "stay at home”.In order to achieve profit maximization, TV shopping companies generally would choose low-cost, high-profit products. Because only consider the profit, there was no thought of long-term business. So in a period of time, China's TV shopping industry, has been becooming con- fusion in commercial operation. In this paper,has summarized the development of China's TV shopping program from different point of view, to analyze the problem for China's TV shopping industry, given the recommendations and measures, and the exploration of the TV shopping industry, deep-rooted
Keywords: TV shopping platform;commercial operation; problems;suggestions and countermeasures