小成本如何换取高收益——海角七号的盈利模式研究

电视制片管理论文编号:DSZP022 论文字数:9851,页数:14 附任务书,开题报告,中期检查表,指导记录,答辩表

目 录
绪论 1
一、发展现状 1
（一） 小成本电影发展背景和现状 1
（二） 案例海角七号（创意与营销，台湾政府辅助金） 2
二、面临的问题 5
（一） 生存环境和市场竞争 5
（二） 资金来源 6
（三） 文艺和商业，小成本和大特技 6
三、发展建议 6
（一） 剧本创意和宣传 6
（二） 融资渠道、政府支持 7
总结 8
致谢 9
参考文献 10

 摘要：小成本电影在近些年来，日益受到关注。在我国，小成本电影主要是指那些电影成本在300万元～1000万元之间的电影。随着近几年，小成本电影的不断崛起，成功的例子已经越来越多，形式一片大好。《海角七号》更可谓是小成本电影的奇迹。影片以其清新的风格，温暖的基调，吸引了亿万观众。而较小的成本，却换来了极高的收益，更是振奋人心。经济危机席卷而过，我国的电影产业遭受到一定的冲击，我们的目光不由得放到了小成本电影的投入上。降低成本投入、换取更高收益，关注小成本电影已经成为大势所趋。
 从而，是否可以借助小成本电影来救市，成为一个呼之欲出的话题。试想，是否能够通过总结小成本电影的成功案例，得出一个完整的盈利模式，帮助我国电影业的发展，特别是在经济危机的冲击之下，仍能立于不败之地。
 关键词：小成本；海角七号；盈利模式

STUDY ON LOW COST MOVIE PROFIT MAXIMIZATION
——TAKE CAPE NO.7 AS AN EXAMPLE
 ABSTRACT: Low cost movie has been drawing close attention during these years. In China, low cost movie mainly refers to movie with investment between 3 million to 10 million. This particular movie style has becoming successful and there have been many cases. Cape No. 7 can be regarded as a miracle of low cost movie. This movie attracted millions of people to go to cinemas with its pure feeling & warm tone. Its huge revenue compared to its very low cost made investors very excited. After the setback of our movie industry during the financial storm, our focus transferred to low cost movie. Investors want to pull down the cost & work for higher revenue so that low cost movie will be there new interest. Is it possible to motivate the movie market with low cost movies? This becomes a more interesting topic.
 It is possible to conclude a complete movie model by summarizing low cost movie’s reasons of being successful so that our movie industry can develop in a more unique and successful way especially after the impact of financial crisis.
 Key words:low cost,Cape No.7,profit maximization