THE TRANSITION OF A DIRECTOR REFLECTIONS CAUSED BY NEW IDENTITY OF PRODUCER JIA ZHANGKE
Abstract： The reform of the Chinese movie industry have experienced many setbacks, mechanism of Chinese film fundamentally grasped the development trend of the Chinese movie industry, determines the ups and downs. The transformation of Chinese society inevitably leads to film production mechanism changes, also prompted a director to producer status transformation. JiaZhangke，as a new generation of Chinese film industry, first became the film producer to develop the Chinese movie industry. In this paper, under the background of institutional change with the new identity for Jia Zhangke producer. Under the background of institutional reform, this paper discusses Jia Zhangke's new identity of flim producer, from the well-known "Xiao Wu", with his flim production conpany's establishment and the ten-year cooperation and the cooperation with the Shanghai film group, to the projection of "The world" and the show-time competition of "still life" and "Curse of the Golden Flower". Analysis of the operation mode of production in JiaZhangke production industry in China, the feasibility of thinking in producer status under the JiaZhangke record of Chinese production industry and enlightenment.
Key words： reform；producers；JiaZhangke
