ADVERTISEMENTS’ CELEBRITY EFFECT
--PROS AND CONS
ABSTRACT:In recent years, companies have increasingly recognized the role of media propaganda, filled with in newspapers, television, internet and other news media. Celebrity endorsements have also sought after by advertisers, and consumers repeatedly, and some celebrities are no longer satisfied with the shine on the stage, and make money by their name. We can not be denied is that the benefits of celebrity, but at the same time ,they also ignored the lack of celebrity endorsements, so the advertising industry stagnating. The community should be concerted regulation, by improving the legal system and corporate advertising, celebrity, consumer self-discipline to achieve complete.
Key words:celebrity advertising;shortcomings;concert regulation