宁波市图书出版市场存在的问题及发展对策研究

电视制片管理论文编号:DSZP002 论文字数:9472,页数:13 附任务书,开题报告,中期检查表,指导记录,答辩表

目  录  
1 绪论 1
2 宁波市图书出版市场的现状 2
3 宁波市图书出版市场存在的问题 2
 3.1 盗版书市场的泛滥 3
 3.2 科技类图书出版的大量雷同 3
 3.3 色彩与书名的不协调 4
 3.4 宁波特色书店的“窘境” 5
4 建设宁波市图书出版市场的未来 6
 4.1 加大监管，落到实处 6
 4.2 提高创新，避免跟风 6
 4.3 简化形式，内容新颖 7
 4.4 完善法制，破除规则 7
5 结语 8
致谢 9
参考文献 10

摘要: 文化是一个民族的灵魂，是推动经济发展的重要支撑，代表着一个国家和民族的文明程度、发展水平。出版是文化积淀、传播的工具和象征，是经济和社会发展的重要推动力。随着经济时代的高速发展，宁波市的图书出版市场也有了很大的发展变化，但是我们也应该清楚地看到，这样的繁荣背后，其实还存在着许多问题，例如：盗版书在部分书店内仍然继续售卖、市内科普类书籍的相似性不经相同、以及五花八门的书籍名称让人眼花缭乱等等问题。通过对宁波图书出版市场的深入了解，对出版市场各种问题提出具有针对性的对策意见，提高出版市场的整体效益，使其更加规范化、系统化，促进宁波图书出版市场进一步的良好发展。
 关键词：图书出版；市场现状；问题；对策

THE STUDY OF EXISTENT PROBLEMS AND DEVELOPMENT
 COUNTER-MEASURE OF NINGBO’S PUBLISHING MARKET
 ABSTRACT: Being the soul of a nation, culture is an important strut for promoting economic development, which represents a nation’s civilization and development level. And publishing is the tool and symbol of cultural accumulation and dissemination, also is an   important driver of economic and social development. With the rapid development of economic times, the book publishing market in Mingo City has made great changes. But we also have to see clearly that behind the prosperity of this fact, there are still manta problems. For example: the pirated books remain to be sold in some bookstores; the similarity of the city’s popular science books seem to be the same, and multifarious books names make people dazzling,etc. Through the deep understanding of Mingo’s book publishing market and measuring targeted views for various issues on it, we can make it more standardized and systematic so that it will has a promotion of further development.
 Key words：Publishing; Market status; problems; future