Electronic commerce network store is a kind of form, With its convenient and inexpensive advantage EC is more and more consumer choice. Because of the online transactions that anonymity and open the speculative trading likely increase greatly. Facing such environment, a lack of trust has become the major obstacle to the development of electronic commerce, so how to establish and maintain the trust, become the e-commerce field urgent needs to solve problems. This paper summarizes the development situation of network store shopping network, then according to the present in the way of the factors affecting the credibility, makes a detailed analysis of online trust in summarizing various aspects on the basis of the study, the target will trust in the network, the network consumers' trust shop store factors in three aspects: summarize the factor of quality, safety factor and network environment factor. Finally, combined with the factors affecting the network store credibility research results, and puts forward the measures to consumer trust ascension.
