With the constant development of the Internet, more and more people start shopping online.E-commerce booming, especially the rapid development of C2C e-commerce model. Although China C2C e-commerce development has made great progress, also increased the total amount of online shopping, but compared with developed Western countries there is still a wide gap between. In the C2C e-commerce model, buyers and sellers can not face to face transactions, the buyer can not be directly observed, and exposure to commodities. Such information asymmetry and uncertainty faced by consumers have greatly increased the risk of online shopping. Internet frauds continue to emerge, the bad faith of Internet sellers conduct to a large extent undermined the confidence of consumers shopping online. Therefore, under the status of e-commerce development in China, customer trust has become urgent problems in C2C e-commerce development.
This article discusses the main problems is the impact of factors of consumer trust in C2C e-commerce transactions. And summarized previous research scholars, combined with the current development situation of China C2C E-Commerce Analysis of the factors as institutional environment, C2C network platform, C2C trading parties and C2C transaction process, and give some solutions.
