At this time ,studying the electronic commerce enterprise，We must answer some questions : Why electronic commerce enterprise in net work economical foam arrival had massively went out of business ? what defeated and success experiences needs to summarize ? why the electronic commerce enterprise’s profit was so difficult，and under the current background，what the electronic commerce enterprise need if they want to develop and succeed.
The paper mainly researches electronic commerce enterprise’s profit pattern，it firstly discussed the electronic commerce and the electronic commerce enterprise’s related theory， further summarized and induced the existing electronic commerce enterprise’s some kinds of profit pattern . About the profit pattern analysis，this article carried on analysis separately from the applicable scope，the competition structure，the key customer，the service direction，the marketing strategy，the cost of operation，the prospective profit， the profit difficulty and many angles .Finally taking Alibaba (China) as the key research case，from profit patterns of Alibaba，existing success experience，its problems and lessons，the tendency forecast and so on were carried on a careful analysis and research .
