ABSTRACT
Public relations in the establishment of the network should pay attention to the problem:The network of public relations on the key and core are "people". Here has two meanings: first, the network of public relations goal is to enable enterprises closer to the audience and establish a good corporate image and product image; second, the network of public relations is by people in planning and implementation, and therefore for the public relations activities of the main - enterprises with a complex network of talent is a successful networking business public relations protection. Advocacy organizations in the relevant medium (such as the Organization of newspapers, product manuals, product promotion loose-leaf, etc.) to promote the organization websit, during this period, the organization's network can make use of professional public relations portal, or high-impact integrated websites. Enterprises should be followed in the management of the following principles: (1) enterprises to develop the network of public relations must be to establish a broad network of media contacts, and timely distribution of information. (2) enterprises in the network of public relations activities should focus on two-way communication with the target audience, dissemination of information should be true and reliable. (3) Enterprise to carry out public relations activities, must be from the public interest, attention to Social benefits. (4) enterprises to develop network of public relations activities can not abandon traditional media.
KEY WORDS Internet, network of public relations, Public Relations
