电子商务论文编号:DZ057  包括:开题报告及任务书,论文字数:8038,页数:12

目    录

1   文化建设对企业跨国经营的重要作用 .................................2
1．1企业文化的功能 ...................................................2
1.2 消除跨国经营中多元文化间的冲突 ...................................4
1.3 提升企业跨国经营的核心竞争力......................................4
1.4 塑造国际化企业形象 ...............................................5
2   企业跨国经营中文化建设的常见问题 .................................5
2.1 跨国公司与东道国的文化冲突 .......................................5
2.2 文化建设的狭隘性和保守性 .........................................5
2.3 忽视企业文化的创新和个性化 .......................................6
2.4 注重企业文化的形式, 忽略企业文化的内涵 ...........................6
3   海尔跨国经营中的文化建设 .........................................7
3.1 海尔文化建设的核心是创新 .........................................7
3.2 海尔文化建设注重本地化 ...........................................7
3.3 海尔的漫画文化 ...................................................7
4   企业跨国经营中的文化建设策略分析 .................................8
4.1 重视文化创新 .....................................................8
4.2 实行本地化 .......................................................8
4.3 适度借助第三方文化 ...............................................9
4.4 消除企业文化与东道国社会文化的隔阂............................... 9
4.5 与时俱进，适应企业发展态势 ......................................10
参考文献 .............................................................11
致谢................................................................. 12

摘    要

      企业文化是企业核心价值观的体现，是企业竞争力的一部分。文化建设作为企业提升企业核心竞争力的重要途径，对企业跨国经营有着不能估量的作用。它可以帮助企业消除跨国经营中可能面临的多元文化间的冲突，提升内部管理绩效以及塑造企业的国际化形象。但因为企业跨国经营中存在的许多不确定因素，企业文化建设是复杂的。本文将分析跨国企业在文化建设中的一些常见问题和误区，如不善处理企业面临的多元文化冲突、文化建设的狭隘和保守、缺乏创新及忽略内涵等。海尔是国内的知名优秀企业，它在国际化道路上文化建设的经验值得借鉴。在此基础上，本文总结出若干企业跨国经营的文化建设策略。
    
【关键词】  跨国经营  企业文化  创新  海尔

Abstract

The corporate culture can reflect the core value of the corporate. It is a part of competitive power of the corporate. The construction of corporate culture is an important way to improve the competitive power and plays a big role for transnational operation. That can help to remove the conflict between two kinds of different culture, improve the inner management efficiency and create a global enterprise image for the corporate. Because of the many uncertain elements existing in the transnational operation, culture construction is complex. This paper analyzed the common mistakes in culture construction, such as narrow, limited, conservative and out ways to do this. Haier is a famous enterprise in China and has much valuable experience for us to learn. On the basis of above content some tactics for culture construction in transnational operation were supposed.
【Key Words】Transnational operation; Corporate culture; Innovation; Haier