对电子商务信用问题的博弈分析

电子商务论文编号:DZ037       包括:开题报告及任务书,论文字数:10625,页数:16

目  录

1. 绪论 ....................................................2
1.1 选题目的与意义 .........................................2
1.2 本选题在国内外的研究状况及发展趋势 .....................2
1.3 信用的含义及特征 .......................................3
2. 电子商务信用问题的博弈分析 ..............................4
2.1 一次博弈模型和电子商务信用分析 .........................4
2.2 重复博弈模型和电子商务信用分析 .........................6
2.3 政府干预情况下的博弈模型和电子商务信用分析 .............7
2.4 进化论博弈模型和电子商务信用分析 .......................9
3. 我国电子商务信用问题的现状与对策 ........................11
3.1 我国电子商务信用问题的现状及分析 .......................11
3.2 我国电子商务信用问题的对策 .............................13
4. 总结.................................................... 14
参考文献 ...................................................15
致   谢 ....................................................16

摘    要

      电子商务的迅速发展成为社会经济发展的重要组成部分,越来越引起人们的注意,与传统的交易模式不同,电子商务具有自身的特点,而信用方面成为诸多不同点的一个重要方面。信用是电子商务的灵魂,没有信用的支持,电子商务不可能获得长足的发展。电子商务发展的最重要的瓶颈之一就是信用问题。本文运用博弈的方法,对电子商务中失信产生的原因进行了分析,认为收益的最大化原则是决定是否守信的主要因素,并通过对一次博弈、重复博弈和有外部干预情况下以及进化论博弈模型的分析,得出进一步加强交易合作的持久性、政府监管和惩罚的力度、信息的真实性以及完善的信用制度,是解决电子商务信用问题的根本方法。

【关键词】电子商务;信用;博弈分析

Abstract

E-commerce is an important component of social economy because of its rapid development, attracting more and more people' s attention. Different from traditional trade mode, e - commerce has its peculiar characteristics，and honesty and credit becomes an important aspect of a great deal of differences. Credit is soul of e-commerce; Credit is the key point of E-Commerce in china. In this thesis it discusses the problem of credit on e-commerce in china. This paper makes an analysis of credit in electronic commerce with the game theory. The principle of maximal profit is the main factor as to whether to obey credit or not. The analysis of using a game theory model once and using it repeatedly arid the analysis of a game theory model with outside intervene and evolutionary game theory analysis lead to a conclusion that strengthening cooperation and the government's power of supervision and punishment, the truthfulness of information , and a sound credit mechanism are the basic solution to the credit problem in electronic commerce.

【Key Words】  Electronic Commerce; Credit; Game Theory