Abstract：With the fast development of social and economic, especially after the accession to the WTO the market economy competition has become more and more intense. The consumer tends to individuation gradually to commodity need，The brand that can attract consumers will take the core competition advantages. Customer behavior and lifestyle analysis became the most important complication of Fashion Marketing. Apparel Commodity composition as the important aspect of Apparel product development and marketing planning. The women’s wear enterprises need to really understand the meaning of women’s wear commodity composition and in the development process of enterprises its strategic significance cannot be instead.
In this paper, the theory of consumer behavior, women’s clothing commodity combination the theory of commodity research study with the lifestyles of women's consumer behavior and brand of the relationship between the commodity composition analysis, to explore the behavior of women to choose clothes to investigate the impact of various factors and the number of people in order to develop a new market commodity composition of the principle of women.
Key Words: customer behavior lifestyle women’s wear combination
