A Brief Analysis Of Garments Consumption Of post 90s Psychology in the zhejiang and shanghai area
Abstract: Nowadays, the 90s is flourishing. Today as a result of "globalization" and with the rapid development of China the goods from all over the world are available in China and the exchange becomes more extensive. The 90`s are relatively young and have the ability to accept new things which is very different and aesthetic from the previous values. Urban high school students are more particular and superior in cultural environment , abundant material and information flow stream, so that they have more wide vision, even they are more ahead in consumption. They are the most potential consumers in the market. To make them loyal and potential consumers and to seize the future of a huge consumer market from their younger days, it is important to spend time to meet their advance needs. Therefore, it is important to grasp young people psychology and behavioral characteristics and make a complete design concept of marketing and branding program integrating fashion design, apparel marketing and adolescent mental to help young people become the garment enterprises of the new trends in clothing consumption．
Key words: high school student in 90s ;garments ;consumption potential ;psychology and behavioral characteristics
