摘 要
房地产项目开发前期的可行性研究工作，是指导开发商进行科学决策和实施后期的项目设计与建设的重要依据，在相当程度上影响着项目的绩效，甚至成效。
本论文研究工作所对应的开发阶段是从取得项目开发权至委托设计为止，研究工作的目的在于使开发商自身对于市场供求，投资可行性有一个全面的认识，用于指导后续开发行为。
研究工作分三部分，第一部分，笔者收集了大量的区域背景资料和房地产发展资料，将该项目和周边楼盘进行了横向比较，集中分析了项目的优势、劣势以及项目的机遇、威胁，通过SWOT分析，得出项目实施可行和需要在实施中解决的问题。
第二部分，在大量参考数据的基础上进行项目的成本测算，收入测算，资金筹措和主要财务指标的敏感性分析，从而运用多种财务分析方法得出项目可行的结论。
第三部分是项目可行性分析的结论以及实施建议。
关键词：房地产 前期研究 SWOT分析 可行性分析
12 brass-wind instruments massives real estate development items in Binjiang are studied in earlier stage
Student: Supervisor:
Abstracts
The real estate project development earlier period feasibility studywork, Is instructs the developer to carry on the macro-scientificpolicy-making and the implementation later period item design and theconstruction important basis, is affecting the project achievements inthe suitable degree, even result.
窗体顶端
窗体底端
The present paper research work corresponds the phase of exploitationis from obtains the project development power to the request design upto, the research work goal lies in enable developer oneself regardingthe market supply and demand, the investment feasibility to have acomprehensive understanding, uses in to instruct the followingdevelopment behavior.
Research work was divided into three parts, Part one, I have collected a large number of regional background materials and real estate and developed the materials, having compared this project horizontally with the peripheral building, advantage, opportunity of inferior position and project, threat of the centralized analysis project, through SWOT analysis, the feasible problem needing solving in implementing that obtain project implementation.
Part two ,The cost carrying on the project on the basis of a large number of reference datas is calculated, the income is calculated, the sensitiveness of capital collection and main financial index is analyzed, thus use many kinds of financial analytical methods to draw the conclusion with feasible project.
Part three Conclusion and implementation analyzed by the project feasibility are proposed.
Keywords: Real estate Study in earlier stage SWOT analysis Feasibility analysis
