Fashion Net's SWOT analysis and marketing strategy when they enter the Chinese market
Abstract
Along with China's growing economic strength, the people's living standards have been markedly improved. As people begin to pursue the life style of fashion and selfhood, costume has become an important part in people's life. China's broad prospects of costume market and large population benefit the costume industry. In order to enter the Chinese market favoring, Fashion Net Corporation needs to frame scientific marketing and sales strategy, enhance their own competitiveness and realize a rapid development, so as to promote the vigorous development of the corporation. In the Chinese market, the prospects of the costume industry are very broad. The one who can furthest meet the needs of the consumers of different ages, different economic status, different cultural backgrounds, will gain the maximal develop space and economic benefits.
This paper discusses on the Fashion Net's SWOT analysis and tactic. First, I’ll analyze the general situation and sales status quo of the corporation, then the advantages, disadvantages, opportunities and threats the corporation will face when they enter the Chinese market; Finally, I’ll make market segmentation, fix on target market and market positioning and put forward relevant marketing strategy, for Fashion Net corporation needs a suitable marketing scheme for their own to enter the Chinese market successfully.
