Abstract
With China's accession to the World Trade Organization, international trade and development are growing rapidly, so the logistics industry as a tertiary industry are developing rapidly, and the tray is also particularly important, indispensable. I chose the linsen animal husbandry Limited company, the company representatives of small and medium-sized manufacturing enterprises, and is located in a remote place, and have special products, targeted the supply of goods, so its products and marketing strategies are more typical, the main thesis is including the following several parts: first, a brief introduction of the enterprise; second, the enterprise's environmental analysis, opportunities and threats, strengths, weaknesses internal and external environment for enterprises of the analysis; third, enterprises now mainly on the sales and the existing problems; forth is about product strategy, product strategy, new product development, product portfolio expansion, brand and trademark strategy; fifth is product promotion strategy, mainly on the direct marketing strategy staff, network marketing strategy, sales promotion and public relations in these areas. After this planning, enterprises in the two aspects of productions and promotions can follow the strategies, in order to promote good corporate development.
Key words: Linsen corporation; productions; promotions; strategy study
