吉林移动通信公司发展战略研究

论文编号:GS364  论文字数:13314,页数:16   附外文翻译

 摘    要
 随着社会的不断发展，人们对信息的需求越来越丰富，对于信息的传递交流也要求越来越高。为此，我国移动通信一直保持快速发展，用户数量迅速增加，业务种类不断丰富， 网络技术层出不穷，通讯产业中的移动通信业的地位已经变得异常重要。而同时我国移动通信产业，也打破了原来的垄断经营状况，出现了电信、移动、联通、网通等众多的大型企业，移动通讯企业间的竞争也越来越激烈。在这种环境下，吉林移动通信公司面临严峻的挑战，原有的顾客市场也受到了竞争对手的威胁。考虑以上的情况，吉林移动公司有必要对自身的发展战略做一次重新的审视，结合各种因素进行分析，最终制定适合自身发展长期的发展战略，从而在激烈的竞争中立于不败之地。

 关键词：移动通信  发展战略  研究
The Development Strategic Analysis And Research Of Jilin Mobile Communication Co.Ltd

 Abstract：With the development of society, not only the people's demand for information is getting to rich, but also for the transmission of information exchanges. Consequently, China's Mobile Communications kept a rapid developing speed in terms of subscriber quantity, service types and network technologies; the mobile communications industry in the status of the telecommunications industry has become very important. At the same time, China’s mobile phone industry also to break the monopoly of the original operating state, there has been telecommunications, Mobile, Unicom, China Netcom, and many other large enterprises, mobile communications competition between enterprises in the increasingly fierce. Under such circumstances, Jilin Mobile Communication Company facing serious challenges and the original customer market competitors has also been threatened. Take into account the above circumstances, Jilin Mobile companies need to do their own development strategies a re-examination in light of various factors, leading to the formulation of development suited to their own long-term development strategy, resulting in fierce competition to be invincible.

 Keywords：Mobile communication, Develop strategy, Research
目    录

吉林移动通信公司发展概况…………………………………………………………1
移动通信行业竞争的现状及其分析…………………………………………………2
移动通信行业发展现状……………………………………………………………2
吉林移动通信行业竞争分析………………………………………………………3
吉林移动通信公司发展缺陷…………………………………………………………8
（一）入网费用和使用费用较高…………………………………………………………8
（二）GSM网的技术缺陷制约公司的进一步发展…………………………………………8

（三）大量资金和时间投入建立3G网络，且技术不成熟………………………………8
（四）电信业务相对单一…………………………………………………………………8
 四、吉林移动通信公司发展建议………………………………………………………9
价格方面…………………………………………………………………………9
技术方面…………………………………………………………………………10
增值业务方面……………………………………………………………………11
 展望吉林移动通信公司的发展未来……………………………………………13
发展趋势…………………………………………………………………………14
前景展望…………………………………………………………………………14
参考文献…………………………………………………………………………………16