Abstract
At present, many enterprises liquor competition intensified. And the annual consumption of wine and beer hundreds of cases, red wine, liquor and homebred infiltration of alternative expend in the wines the proportion of declining, mitsui living environment is serious test. In this situation, this paper is based on the writing of data collection and the theory of practice, etc, the purpose of development for mitsui put forward its own views, and hope for the sustained and healthy development of mitsui contribution.
This paper first liquor-making industry in China, the market characteristics, the competition pattern are analyzed in detail, Then based on internal company mitsui the advantages and disadvantages of two aspects in detail, and analyzes its facing opportunities and challenges. Then on the basis of analysis in front, the mature market marketing theory, and to use as the main research, strategy of product, price, mitsui from four aspects of distribution and promotion are analyzed in detail, and puts forward the marketing strategies mitsui.
Keywords: Marketing;Marketing strategies;Implementation suggestion