Research on Marketing Channel Strategies of Handan Pharmaceutical OTC
Abstract
Pharmaceutical drug marketing channels to connect manufacturers and consumers a bridge between the lack of a sound, efficient distribution channels and service network, it is difficult to achieve effective pharmaceutical sales, it is difficult to deal with complex pharmaceutical market environment and increasingly fierce market competition. Establish an efficient, modern sound system to enhance the marketing OTC drugs OTC pharmaceutical production enterprise in China and circulation market competitiveness of enterprises in China will get a huge consumer market opportunities drugs of great strategic significance. At the same time, OTC drugs (Over The Counter or OTC) market, the rapid expansion, attracting more and more pharmaceutical companies to launch its own OTC drugs to enter the OTC drug market. In this paper, Handan Pharmaceutical Co., Ltd. sales of OTC medicines and the recent problems in marketing channels as the object of study, combined with my expertise learned in college, to conduct analysis and make recommendations and improvements to its program.
