Research on Marketing Strategy of Harbin Pharmaceutical Group
Abstract
The national economy in the pharmaceutical industry is an important and special industry related to national health, social stability and economic development, is recognized worldwide as the most promising high-tech, high inestvment, high efficiency, high-risk, international competition-based industries.WTO entry, the State introduced a series of macro control measures to regulate the pharmaceutical market, improve the health care system, increase management, and to pharmaceutical enterprises development toward higher goals, taking the pace of orderly competition.
This paper use the marketing management theory and business operations of the combined through a lot of research, pharmaceutical sales company on the Harbin Pharmaceutical Group conducted a comprehensive analysis.There is a problem for the company, from the development of China's medical status and development trend of the future start with connection with the current world medicine industry is facing the situation and market characteristics, that the external environment of the company in the face of opportunities and threats, while analysisout of the internal environment in the advantages and disadvantages.Through SWOT analysis and a list put forward a development of the company from the enterprises themselves and respond to competitor challenges should take effective marketing strategy and implementation of the recommendations.
Keywords:Harbin Pharmaceutical Group ;Marketing;Marketing channels;Marketing environment;Marketing Management
