Abstract
The core of the exhibition industry’s competition lies in itself, as well as a reflection of the detailed strength of the exhibition industry. With the development of the exhibition industry both at home and abroad, competition between exhibition industry, the pressure and the challenges will increase. The strategy which makes the Dongguan exhibition industry lie in the position of undefeated in the coming development and competition is to strengthen the capability of the Dongguan exhibition industry and prepare for the competition and challenge. The article points out the present deficiency of the Dongguan exhibition industry’s competition by the analysis of Dongguan exhibition industry, the comparison with the exhibition industry in Hongkong, Shanghai and Guangzhou and the use of reference of the advanced experience from the famous exhibition industry abroad such as out-of-order of holding of the exhibitions, the jumble of brands, the shortage of exhibitors, the poor management of the exhibition, the lack of information. According with the above problem, the article presents a policy of strengthening the programming and dispose of the city, improving the management and service, exerting a strategy of brands, accelerate the speed of informationization and marketization, establishing a long-term and effective strategy, encourages the cooperation of the exhibition industry between Dongguan, Hongkong and foreign countries for Dongguan. I will describe as follows.
At first, I provide an overview of domestic and international trade exhibitions profile and highlight the Dongguan Exhibition Industry Overview.
The second, I explain in detail the Dongguan Exhibition Industry competitive shortcomings.
Then, I discuss the cause of the weakness of Dongguan Exhibition industry’s competitiveness.
Finally, I propose some advice to enhance the Dongguan Exhibition Industry’s competitiveness.