广佛文化产业的发展与前景研究

工商管理论文编号:GS044  字数:10946,页数:22，有任务书，开题报告

目  录
摘 要 I
Abstract II
1  绪论 1
1.1 论文研究背景与意义 1
1.2 论文结构及研究内容 1
1.3相关概念 1
1.3.1文化产业的定义 1
1.3.2文化产业的特征 2
1.3.3同城化的定义 3
2 广州、佛山文化产业的发展现状 4
2.1广州市文化产业的发展现状 4
2.2佛山市文化产业的发展现状 5
2.3广佛同城文化产业的发展现状 6
3 对于广佛同城文化产业发展的思考 8
3.1广佛市民文化生活调查问卷 8
3.1.1 设计调查问卷的目的意义 8
3.1.2广佛市民文化生活调查分析报告 8
3.2广州、佛山发展文化产业存在的问题 12
3.2.1两地文化产业发展水平差距较大 12
3.2.2两市居民生活水平逐渐提高，文化活动（产品）供不应求 12
3.2.3 外来文化进入与影响，对本土文化造成冲击 13
3.2.4两地传统文化宣传力度不足，广佛人对本土文化认识薄弱 13
4广佛同城文化产业的前景分析与发展策略 14
4.1广佛同城文化产业的前景分析 14
4.1.1全面加强文化交流合作 14
4.1.2推进公共文化资源共享 14
4.1.3联手打造区域文化品牌 14
4.2广佛同城文化产业的发展策略 15
4.2.1以广州为中心 15
4.2.2产业必须与经济相合 15
4.2.3挖掘广佛两地巨大的消费市场和消费群体 15
5结语 16
参考文献 17
附  录 18
谢  辞 19

摘 要

 文化产业是一个集中代表了现代经济、社会和文化发展的全球性趋势的新兴产业。2009年是广佛同城化实行元年，广佛两市地处珠江三角洲核心区域，经济社会发展走在广东省前列。两市拥有优势的地理环境与文化资源，其文化产业作为朝阳产业所具备的优势和特点得到进一步显现。同时，文化产业的发展也会拉动其他相关产业的发展，为进一步增强广佛地区竞争力和软实力作出积极贡献。
 本文从文化产业和同城化的基本概念出发，通过对广州佛山两地文化产业现状、两市市民的文化消费观念与习惯的调查研究，了解两市文化产业的市场潜力与各层次消费人群对文化的需求。从而提出广佛同城文化产业的发展趋势与前景的思考。
关键词：广佛文化 文化产业 发展与前景

   Research on the development and the future of cultural industry in Guangzhou and Foshan
ABSTRACT
 2009 marked the beginning of the merging of Guangzhou and Foshan city whose economy and social development both rank top in Guangdong province. The two cities occupy key positions in pearl river delta economic circle as they shared a similar culture and locate close to each other. The above event , however, also creates an opportunity to the cultural industry of Guangzhou and Foshan city that its unique advantage of echoing the trend of globalization economical and socially as an infant industry shall be further enhanced. At the meanwhile development in cultural industry is also to function as the locomotive of other industries, making contribution to the regional competitiveness and soft power of Guangzhou and Foshan.  In this dissertation I will bring in the concept of cultural industry and the merging of Guangzhou and Foshan city. And a research is done on the current situation of culture market and the demand for cultural products of different consumer groups; Last but not the least a comparison is also made to the development of cultural industry which might suggest the future prospect of cultural industry of Guangzhou and Foshan as a merged city.
 Key words：The cultural of Guangzhou and Foshan  Cultural industry Development and the future