Advertisement is a compaign by the advertisers pay a sum of money to propagandize theirs products or service, pass the messages to customers in plan, change the customer’s attitude to the products or service, tempt them to purchase. With the development of science and technology, information has become expanded now, and people’s attention has detracted too. The information volume has become more and more complex in today society. The public’s attention cannot be focused. So, the role of advertisements in company management has been regarded, the relation of advertisements and company’s marketing close. In particular, the commonweal advertisements has been wisely used in company business. It is necessary for us to study this society phenomena. This thesis will use the theory of Maslow to analyse the customers mentality, the relation of the advertisements and marketing. It also will make a market survey to know the company’s demand to commonweal advertisements,and the possibility of using it to improve company’s famous and reputation.
KEYWORDS: Commonweal Advertisement, Maslow's Hierarchy of Needs, Corporate indentity system theory, Corporate indentity
