摘要

随着社会经济的不断发展、体制改革的深化，在宏观经济环境和微观经济主体的内在条件发生深刻变化的情况下，企业面临的竞争对手日益强大和多样化，竞争变得更为激烈，人力资源竞争势必成为影响企业成败的焦点。奥维思自其一九九九年成立伊始，至今已越过风雨七载，成为国内首屈一指的促销执行公司。二00六年三月，奥维思携手世界广告业巨头——智威汤逊，立志成为世界五百强企业的整合行销战略合作伙伴。企业新的发展方向将引导企业人力资源规划向新的高度递延。

本文以人力资源的重要性为依据，对奥维思人力资源管理的现状及发展趋势进行分析，提出改进建议，旨在全面提高公司内部人力资源管理理论研究和实践工作的水平，使得人力资源这一最为重要的资源成为奥维思提升核心业务战略的坚实基础。

关键字：奥维思人力资源现状；存在的问题；发展趋势及改进方案

Abstract

Along with the social economy unceasing development, the organizational reform deepening, has in the profound change situation in the macroscopic economic environment and the microscopic economic subject intrinsic condition, the enterprise faces the competitor day by day formidable and the diversification, the competition becomes more intense, the human resources competition will become the influence enterprise success or failure inevitably the focal point. Always has established in 1999, until now it crossed the wind and rain seven years, becomes promotion execution company which domestic is second to none. In March, 2006, Always hand in hand the world advertising industry giant - JWT, resolves into the world 500 strong enterprises the conformity marketing strategy partner. The enterprise recently development direction will guide the enterprise human resources plan to be new highly hands over extends. 

The main body of a book take the human resources significance as basis, the suggestion carrying out analysis on Always’ Human Resource Management current situation and developing trend, drawing improvement, aims at improving company inside. Human Resource Management theory all round studying this one be most important resource becomes solid Always lifting core business strategy basis with the horizontal, feasible human resources carrying out a job.

Keywords: Always’ human resources current situation; Have problem; Develop a trend and improve a scheme

目录

摘要I

AbstractII

1  引言1

1.1  课题背景1

1.2  研究内容及重要意义1

2  人力资源管理对于企业可持续发展的战略意义3

2.1  人力资源管理相关概念与定义3

2.2  企业可持续发展所需具备的条件5

2.3  人力资源管理对于企业可持续发展所产生的影响6

3  奥维思目前的人力资源管理现状及剖析10

3.1  奥维思目前的人力资源管理状况盘点10

3.2  奥维思人力资源管理中存在的若干问题13

3.3  奥维思人力资源管理需求的深层次分析15

4  定义奥维思人力资源管理发展新趋势19

4.1  发展新趋势概述19

4.2  确定新的人才定义及需求20

4.3  人力资源管理各模块管理内容与标准的提升21

5  总结与展望25

参考文献26

致谢28