RESEARCHING ON SULLLY CHAIN MANAGEMENT OF AGRICULTURAL PRODUCTS IN
THE CHAIN-SUPERMARKET
ABSTRACT
Raise the level of consumption will inevitably lead to changes to the mode of consumption, the supermarket will inevitably lead to the emergence of the circulation of agricultural products Format changes The rise of supermarkets and agricultural development, is a profound impact on the consumption of agricultural products and circulation. It eventually will lead to supply chain management changes.
China efficient smooth flow of agricultural system has been formed, consumers, retailers, Producer tripartite links in practice can eventually achieve "win-win" situation depends on the agricultural supply chain development and effective management.
In this paper, the supply of agricultural products from the supermarket chain, the paper Supermarket in China agricultural supply chain management status of description and analysis, Supermarket agricultural supply chain management not only on the basis of the general modern logistics management thinking and practice, and to consider the characteristics of the product, technical support, marketing and competition, organizational maturity, public policy factors.
The purpose of this paper is to analyze the supermarket on the agricultural supply chain management, reveals agricultural supply chain management practices, the problems that exist and to analyze its underlying causes, Chinese supermarket operators to produce and improve supply chain management to provide ideas.
