The Impact of Electronic commerce state-owned marketing in commercial bank of china----for example Industrial and Commercial Bank of China
ABSTRACT
With the rapid development of internet, banking and e-commerce have become two essential parts. At present, in order to welcome 08 Olympic Games and impact the globalization of economy, what methods State-owned Commercial Bank of China should try out is becoming a key question for our country which help China to level off today’s economy in the rapid development of information and e-commerce.
This essay will introduce the environment of e-commerce and banking in China in recent years, and analyze the influence of four state-owned commercial banks in China under e-commerce’s environment. Then it will take an example of Industrial and Commercial Bank of China (ICBC) which is one of four state-owned commercial banks, research the development process of ICBC in three parts, analysis of e-commerce on the impact of the industrial and commercial bank.At the last, it will put forward important problems of ICBC and give some effective suggestions.
Key words: Electronic Commerce State-owned,Commercial Bank of China,Industrial and Commercial Bank of China,Marketing
