日本跨国公司经营战略对我国企业“走出去”的启示

国际贸易论文编号:GM267   论文字数:10222,页数:15

目   录
1 日本跨国公司发展历程及其成就 ........................2
1.1 日本跨国公司发展历程 ..............................2
1.2日本跨国公司的成就 .................................3
2 日本跨国公司经营战略分析 ............................4
2.1资源战略分析 .......................................4
2.2全球经营战略分析 ...................................5
2.3市场战略分析 .......................................6
3 我国企业“走出去”的现状及存在的问题 ................7
3.1我国企业“走出去”的现状 ...........................8
3.2我国企业“走出去”过程中存在的问题 .................8
4 日本跨国公司经营战略对我国企业“走出去”的启示 ......10
参考文献 ..............................................14
致谢 .................................................15

摘    要

随着经济全球化进程的加快，各国企业为了寻求新的资源和发展空间，适应日益激烈的国际竞争，纷纷走向国际化道路，并积极开展跨国投资。自上世纪50、60年代走向国际市场以来，日本企业取得了举世瞩目的成就，其产品充斥了世界各个角落，其中许多企业成了著名的跨国公司。日本企业的成功离不开其独特的经营战略。本文在对日本跨国公司经营战略进行研究之后，分析了我国企业“走出去”过程中存在的问题，并在借鉴日本跨国公司成功经验的基础上对我国企业如何“走出去”提出一些自己的看法。
全文共分四部分：第一部分概述日本跨国公司发展历程及成就；第二部分对日本跨国公司经营战略进行分析，包括日本跨国公司的资源战略、全球经营战略及市场战略，为我国企业跨国经营提供参考；第三部分，对我国企业“走出去”问题进行研究与探讨，分析了目前我国企业“走出去”的现状及存在的问题；第四部分，通过借鉴日本成功经验对如何促进我国企业更好地“走出去”提出了一些建议。

【关键词】：日本跨国公司 经营战略 “走出去”

Abstract
With the speedy pace of economic globalization, enterprises of all countries carry out the multinational investment actively to pave the way for globalization, trying to seek new resources and development chances to take a part in the fierce international competition. Since the appearance in the international market in 1950s and 1960s, Japanese enterprises have made outstanding achievements. Their products can be found wherever. What’s more, some of those enterprises became famous multinational enterprises. It is sure that Japanese enterprises can not succeed without their unique management strategy. In this thesis, the author analyzes the existing problems in processing the strategy of 'going out” by Chinese enterprises, through studying on the management strategy of Japanese multinational enterprises, and put forward some proposal on the way of executing the strategy of “going out” on the basis of referring to the successful experience of Japanese multinational enterprises.
This thesis consists of four parts. The first part is an outline about the development history and achievements of the Japanese multinational enterprises; in the second part, the author analyzes the management strategy of Japanese multinational enterprises, involving the resources strategy, global business strategy and marketing strategy, which are treated as the examples for the multinational business of Chinese enterprises; the third part covers the study and discussion on the strategy of “going out”, and the analysis of the current situation and rising problems in processing the strategy of “going out” by Chinese enterprises; in the fourth part, the author puts forward some suggestion promoting the execution of the strategy of “going out” by Chinese enterprises, referring to the successful experience of Japanese multinational enterprises.

【Key Words】Japanese Multinational Enterprise; Management Strategy;
“Going out”