With the economic globalization, the export of Jiangxi province keeps a continuous growth. The international trade of Jiangxi reaches a tremendous achievement. Jiangxi’s international trade status has been turned into a big market, big amount and rapid development from few variety and small amount and low-level. But Jiangxi international trade scale is still small and the proportion to the national amount turns to be downward compared with developed province. To achieve the successful development of export by leaps and bounds, Jiangxi must solve their own problems, exert the comparative advantages to enhance export competitiveness and boost the growth of export.
Starts form the current status of development of Jiangxi exports including mass labor-intensive manufactures, small-scale, concentrated market in developed countries and regions, this thesis analyzes the problems that the irrationality of the management structure, underdeveloped processing trade short of high-technology, irrational structure of the target market and lack of brand awareness. Then the thesis explores the relative strategy.