Nowadays, the effect of the traditional trade obstacle, such as custom, is becoming less and less. One the contrary, technique obstacle, environmental obstacle is becoming a tough task in our exports. There are lots of tribulations to our agriculture, because of our lower criterion in producing and machining aspects. The tea from Hunan province is a good example to prove it. The tea was influenced dramatically when the export trade in a new trade obstacle. However, the export of tea is a main product in Hunan province. That will definitely affect the export of Hunan province. Hence, how to solve the problems which reduce the total export amount when the new police are coming out is ungentle.
According to the situation in tea products in Hunan province now, the article analyzes the effect of environmental obstacle to the tea products and points out the reasons why Hunan province is facing this restriction. Using theory of International trade and behavior of consumers, this article demonstrates how to avoid this kind of obstacle in International business.