In the background of the world’s booming economy, after the entry to the WTO, we are get used to contract our foreign counterparties directly. The importance of international business negotiating is out of the question. And it definitely asks for higher quality of our staff in the process of maximizing the interests of the group. Because the differences of culture, politics and economy exists between the parties at the table, the method of people thinking and the concept of group can not be in the same way. So negotiators from different countries have different negotiating styles and we should pay our great attention to this point.
This thesis lists the commonly adopted attitudes of negotiators and analyzes a certain false attitudes. Then, it puts forward the correspondent improving methods to the false attitudes .The attitudes for preparation and face to face conflicts will be focused in this thesis, especially the applicable negotiating attitudes during the deadlock, which aims to provide a certain theoretical foundation and suggestion to the factual negotiation activities.
【Key Words】 International Business negotiation; Negotiating Attitude; Win-win