As one of the 4-bigest countries with ancient civilization, China who is called the final enormous potential market of the world is developing at a surprising speed at this era. More and more foreign speculators concentrate the focal point on investing and construction in China. Be up to that, business affairs and negotiations have arrived at China numerously and confusedly.
As the contention of school thoughts during five thousand yeas, Chinese traditional culture has come into being kinds of stable society form, being the national crystallization of wisdom. The impact of traditional culture over the long history becomes deeply ingrained both in the life style and business negotiation to the local people. The national legacy of history is unfolding in the actual life; it contains kinds of different attitudes to the life. The representation of tenderness and toughness is especially outstanding.
In this thesis, Chinese traditional culture’s impact on the modern negotiation will be discussed. Based on the theme of “tenderness or toughness”, “striking or defending”, as well as the characteristics of modern business negotiation, it will analyze the relationship between Chinese traditional culture and the modern business negotiation. On the cases, some negotiation skills for striking or defending are to be put forward. In a word, how to make a peaceful negotiation, that’s to say how to get a win-win status is what we will discuss.
【Key Words】Traditional culture; Business negotiation; Peaceful negotiation; Win-win status