The automobile industry is an important symbol of modern industry, with significant scale effect, capital and technology-intensive features, components is an important part of the automotive industry, it’s a traditional superior industry of our province. In this paper, based on the SWOT analysis of the competitiveness of Zhejiang’s automobile and parts industry, that the core competitiveness and enhance the cultivation of Zhejiang’s automobile enterprises seeking unique, durable competitive advantage effective way. Through the core competitive edge, add R&D input, master core technology, propose and construct self-brand is to improve the core competitiveness of the major ways. Then based on the analysis of the current competitive edge of the problem and address these short comings and deficiencies. Finally, provides a number of suggestions and ideas for Zhejiang’s automobile enterprises how to enlarge and strengthen.
KEYWORDS：Automobile &parts industry，SWOT analysis， Core competitiveness， Theory of Competitive Advantages
