ONLINE BOOKSTORE'S MARKETING AND ANALYSIS OF PROSPECTS ——AS AN EXAMPLE TO DANGDANG
ABSTRACT
With the growing maturity of e-commerce, online bookstores have emerged, because of its convenient, fast and a series of advantages ,it make an great impact on the traditional book marketing industry, which is both an opportunity and a challenge. Network marketing is the online bookstore's unique advantage, compared to organizations building, or customer transactions interface design, logistics and distribution, and other specific business strategy, which was published in the business is the most Application of good. At present, due to a late start of China's Internet technology, e-commerce system is still flawed, and state-owned large gap between Europe and America, the online bookstore is still in its infancy, in this area of research has not yet formed a complete theoretical framework. In view of this, in-depth study on domestic and foreign publications network marketing business marketing strategy, further enrich the theoretical system of network marketing is of great practical significance. This paper seeks to marketing theory, on the basis of the service strategy, brand strategy, pricing strategy and promotional strategy so hope that it has played a positive reference of their development.
