ABSTRACT
Through the years of development and industrial upgrading for several times, Online shopping has become the important pillar industry reffering to the economic and social development, to resolve the problem of employment, and create the state's tax. In 2008, Taobao has entered the B2C market, integrating of many outstanding corporations, with the introduction of a new escalation of the "Taobao Mall", and began to cut a striking figure in the new round game among e-commerce, the B2C business will make major impact to the C2C business. Against this background, in this paper, first of all, the author has began to understand the theory both at home and abroad related to the latest results theoretical knowledge referring to the Online Shopping. Secondly, the author have reviewed of the new Taobao e-business model related to the development process and the status quo and focus on its status so as to arrive at its problems, opportunities and challenges, then the author have embarked on a series of research programs, with the use of survey forms, from the sellers of " Taobao market ", "Taobao Mall" as well as general online shopping consumers as a cut, to make analysis about the impact of changes brought about by the pros and cons to Taobao through effective data, and to explore the feasibility of the new model "B2C + C2C", as well as its future trends, at last put forward the corresponding countermeasures and suggestions according to the results of the empirical analysis from the questionnaires.
In this paper,the author have found the following results through theoretical research and empirical analysis of the questionnaires: First, TaoBao B2C and C2C business will be combined and complementary rather than conflict; Secondly,the publicity and promotion of Taobao Mall needs to be strengthened; Third, the new model will be of a very bright future, but of a distant road; Fourth, TaoBao “B2C + C2C” new model will continue to develop in future. In this paper, the author will put forwad several practical and effective recommendations according to the problems which have come up in the questionnaires, this article will have reference value and great significance for Taobao to self-improve, grasp opportunities,meet challenges in order to achieve sustainable development in the future.
