With the development of the foreign trade, technical barrier to trade（TBT）posed a threat to exports of China. After entering WTO, tariff barriers gradually disappears and foreign trade is developing fast. In 2004 China ranked to the third largest trading nation in the world. Exporting products is increasing continuously. It has occupied an important position of international market share. However, exports of China are labor-intensive and they are facing more serious barriers, in particularly, TBT of foreign country.
China is the largest toy producer and exporter in the word. Most toys are produced for export. According to EU statistics, 80% of the toys in EU market are from China. Meanwhile, the EU is the most common implementation of TBT in the region. It provided more and more strict standards for the import of toys.
In this paper, the author elaborates on the technical barriers to trade. Focusing on the development of the toy industry in Guangzhou, the impact of the toy industry which comes from criteria and instruction of toy industry of EU is analyzed. The relevant aspects of international trade theory is summarized and a concept of countermeasures is presented.
KEYWORDS：toy, EU standard, countermeasure ,TBT
