With the deepening of reform, the sustained growth of economy, the increasing wealth of goods, the extensive application of new science and technology, it must change our ways of consumption. The researches based on consumer behavior and psychological are the hot spots now on the domestic and international. College students, as learners who leave their homes for a short time, form a special group of consumers. As China's increased enrollment of college and university students form a huge consumer groups. One of the contents of concerning their study is researching their conditions of consumption, and then put forward the advice of countermeasure of leading college students consume positively which has the important value and practical significance. In the study found that there exist a certain can’t be ignored and badness or adverse health of consumption. In this paper, the students in the College Town such a special environment to be the object of study, and then on the consumption of college students, characteristics, the performance of consumer bad, bad consumer harm, on this basis to guide the students to the health of consumer policy proposals.
KEYWORDS:Consumption,College town,The consumption of,University students,Badness consume,Advices