In the age of knowledge economy with competition increasing, patent, as a immateriality substance , can be deal by alienation and warrant, can also invest when eva luated. The quantity that a company owned means the market it takes. In the world today, the influence of custom bulwark and administration bulwark is reducing. The function of patent bulwark stands out increasingly for an enterprise to take the international markets and protects the markets, and is being one of the style of non-custom bulwark. It is said that how much patents the enterprise owned and how it used the patent strategies, is being an equation and symbol in the marketing competition. This paper conceives patent strategy bases on SWOT and cases ratiocination. And mooches the scrape and misconstrued our companies faced, uses for reference of the developed countries’ experience, and inducts the compatible patent strategy.
