In the process of economic integration, in order to reduce the variety of market risk, take the road of sustainable development, enterprises must improve their competitiveness. Zhejiang SMEs play an important role in economic development of Zhejiang Province.
Based on collection and analysis of the materials of the international competitiveness of SMEs, through the analysis of Nine-Power-Analysis Model, the problems of Zhejiang SMEs are defined as follows: the financing difficulties, tough export situation, the lack of independent brands, cost competitiveness, enterprise innovation ability is insufficient, human resources is lack, low management level of enterprises. The measures are put forward as follows: promoting new financing way, easing enterprise financial difficulties; improving export environment, dissolving the risk of foreign trade; improving the product quality, creating their own brands; promoting the enterprise innovation; enhancing cost management, promoting industrial clusters; paying attention to talent training, improve employing mechanism; improving management system and the efficiency of management.
KEYWORDS：small and medium enterprises, competitiveness, enhancing approaches
