Tourism is receiving increasing attention in the world as a sunrise industry. Although China's tourism was started later. As one of the main economic growth points, tourism industry develops very quickly in zhejiang province as well as in China in recent years. The total income of china’s tourism in 2008 is about 225 billion yuan including domasdic revence 204 billion yuan and international travel 3.024 billion dollars. It’s a increase of 11.1%comparel with that in last year. what’s the more , This is the happened in the global credit crisis by the United States, under the influence of the situation. But compared with the developed provinces and cities. There are still a certain distance with the tourism income and added value of tourism resources status in Zhejiang province. In order to find the bottlenecks which block Zhejiang development of tourism industry. And To solve these problems exposed. it is necessary to analyze the status quo of tourism industry In zhejiang province.
There are four parts in this article. the first chapter is the preface, puts forward the research background and significance of papers, and briefly introduced the research methods——SWOT analysis method. The second chapter basically from international tourism and domestic tourism two view of tourism industry in zhejiang in the economic and social development in the role. Because of the tourism industry, the trade relationship involving is quite widespread, almost about all of the third industry with industry and the primary and secondary industries are part of the industry. So obvious effect, can spread industries of national economy, and promotes the great boosting employment. the third chapter use SWOT analysis on the influence of zhejiang tourism and systematic analysis, from the strengths, weaknesses, opportunities and threats. The fourth chapter put forward the policy to develop the tourism industry in zhejiang about policy system, industry cluster, the product on the guidance and mining international tourism and less likely to work hard based on the analysis of before.
